Three Key Tips To Sell Your House Virtually

Posted by Kathryn Vallee on Wednesday, April 22nd, 2020 at 8:28am.

Three Key Tips to Sell Your House Virtually | Summit Sotheby's - Kathryn Vallee

The COVID pandemic has put many home sellers on "pause" until recently. I just read a survey that was released by, it showed that people thinking about selling their homes indicated they’re generally willing to allow their agent and some potential buyers inside if done under the right conditions. Home sellers are less comfortable, however, hosting an open house. This is completely understandable, given the health concerns associated with physical distancing these days. The question is, if you need to sell your house now, what virtual practices should you use to make sure you, your family, and potential buyers stay safe in the process?

In today’s rapidly changing market, it’s more important than ever to make sure you have a digital game plan and an effective online marketing strategy when selling your house. While abiding by state and local regulations is a top priority, at Summit Sotheby's we will execute an effective game plan to get your home sold. Virtual reality highlights the design features and provides buyers with the ability to take part in the home-buying process from the comfort of their home. As a Summit Sotheby's REALTORS®, we have the technology to virtually showcase homes and properties. We know exactly what today’s buyers need, and how to put the necessary digital steps in place.

Learn three key tips to a virtual experience.

Virtual Showings 

For example, according to the same survey, when asked to select what technology would be most helpful when deciding on a new home, here’s what today’s homebuyers said, in order of preference:

  • Virtual tour of the home
  • Accurate and detailed listing information
  • Detailed neighborhood information
  • In-house professional photographers for High-quality listing photos. The secret of giving potential buyers a reason to fall in love with the home. 
  • Drone

After leveraging technology, if you have serious buyers who still want to see your house in person, keep in mind that according to the National Association of Realtors (NAR), there are ways to proceed safely. Here are a few of the guidelines, understanding that the top priority should always be to obey state and local restrictions first:

  • Limit in-person activity
  • Require guests to wash their hands or use an alcohol-based sanitizer
  • Remove shoes or cover with booties
  • Follow CDC guidance on social distancing and wearing face coverings

Getting comfortable with your agent – a true trusted advisor. This is especially important if you’re in a position where you need to sell your house sooner rather than later. In a recent article by Forbes, Philip White, President & CEO of Sotheby’s International Realty commented, "When it comes to differentiators, Sotheby’s International Realty has continually been a leader in innovation. We seek out exclusive opportunities where we are first to launch new initiatives and efforts. Whether it’s marketing or technology, we lead the industry.We recognized the importance of technology early on and we pioneered high resolution photography and videos to showcase properties and to appeal to clients. We were also among the first to introduce 3D and virtual reality tours on our website, as well as implement a virtual staging augmented realty app called Curate to allow prospective homebuyers and sellers easily stage and envision homes with a new or personal style."

Bottom Line In a new era of life, things are shifting quickly, and virtual strategies for sellers may be a great option.

Opening your doors up to digital approaches may be game-changing when it comes to selling your house. Let’s connect so you have a trusted real estate professional to help you safely and effectively navigate through all that’s new when it comes to making your next move.

Did you know? 

We offer far more than just a pretty Park City real estate website! We can provide you COMPLETE market evaluations for your home, take you on a VIRTUAL walkthrough of any property, and even offer assistance with special circumstances (divorce, estates & probate, 1031 tax exchanges, trusts and other more complicated real estate transactions) where needed. We have the experience to make your real estate vision a reality. Call us today for a consultation. We are happy to assist you!


How Much is Your Home Worth??

Whether you are thinking of selling now or some point in the future, you can ALWAYS check your homes value with us! We prepare a professional market analysis with no cost or obligation to any home or condo owner in the Park City area. Automated Valuation tools are notoriously innaccurate in our area. Let us provide you with the information you need!


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